“The geographic audit showed that our Isan spend looked cheap on install cost but returned almost no week-two activity. We paused three provinces and redirected budget to Greater Bangkok clusters where retention actually held.”
Client stories
Notes from product and marketing leads who commissioned geo-based audience performance tracking work with Index Cloudhub. Quotes reference the engagement they booked.
“I appreciated the tracking review more than I expected. Our city field was mixing IP guesses with permission-based location, which made Phuket look twice as large as it was. Cleaning that up took longer than the review itself, which is my only complaint—but the findings were clear.”
“Quarterly briefs keep our leadership meeting short. We get a ranked list of regions, a note on seasonal tourism swings, and a plain recommendation instead of another slide deck full of maps.”
“The team briefing helped our Bangkok and Singapore colleagues argue from the same definitions. We still disagree on how aggressive to be in secondary cities, but at least we stop talking past each other about what a 'strong' region means.”
Extended story: pausing weak provinces
A consumer finance app running paid acquisition across Thailand asked for a Geographic Audience Performance Audit after leadership noticed rising install volume but flat revenue. We reviewed ninety days of geo-tagged events, compared paid versus organic by province cluster, and flagged three northeastern provinces where week-two return sat far below Greater Bangkok.
The team paused those buys within a fortnight and redirected creative tests toward Bangkok fringe districts that already showed steadier retention. The audit did not invent new markets; it clarified which existing ones deserved patience versus a stop.