What Product Usage Actually Means
Separating vanity opens from the behaviors that show someone is getting value from your SaaS product.
Product usage is not every click. It is the set of behaviors that show a customer is accomplishing the job your product promises. Login counts and page views can rise while that job stalls.
Start by naming the outcomes you sell—reports delivered, workflows finished, seats collaborating—then map events that prove those outcomes. Everything else is context, not the story.
Teams that agree on three to five usage definitions spend less time arguing about charts and more time deciding what to ship next.