A practical geo checklist before an ASEAN app launch
Before you open spend in a neighbouring country, confirm that location fields and reporting cuts will survive the first month.
List the countries and first-wave cities you intend to measure. Confirm that your event schema stores country and city (or cluster) consistently across Android and iOS builds.
Agree on a shared definition of success per market—trial starts, paid conversions, or seven-day return—so geo reports do not mix incompatible goals.
Stress-test reporting with a small paid sample in each country. Watch for timezone mishandling and campaign geo tags that disagree with device-reported location.
Schedule a short post-launch review at day 14 and day 30. Early geo audience performance tracking catches broken attribution before budgets harden into habits.